Media education week begins

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The small media space dedicated to children, shows with inadequate content for them, the great lack of awareness of parents and those who provide media content, reporting individual cases of vulnerable children are some of the concerns raised within the table "Education" media, content inappropriate for children ”, on the occasion of the beginning of the international media education week.

In this roundtable discussion organized by the Independent Media Commission (IMC) and the Department of Journalism of UP, it was assessed that the treatment of this topic in Kosovo was delayed, while the need to protect the interests of children in relation to media content was emphasized. .

IMC member Violeta Hyseni-Kelmendi said that the media play a very important role in the development and communication of children.

"Despite a good legal framework governing television content, we are witnessing that children and minors today consume a wide range of television content through other platforms which are outside the jurisdiction of the IMC and include 'youtube', 'Netflix' and social networks, but here the IMC has no mandate. On the other hand, I must say that it is a legal obligation of the media to have their own self-regulatory standards, to have practical codes for broadcasting the program, which could potentially have a negative effect on children, since children today have more access than ever before, which in the absence of a critical thinking can cause many consequences in their lives ", said Hyseni-Kelmendi.

The Deputy Chief Executive Officer of the IMC, Faruk Rexhaj, said that the lack of awareness of parents about the importance of media content for children is evident, as about 90 percent of complaints they receive regarding this issue are from other entities.

“One of the most common violations identified is failure to warn with acoustic or textual signal before the start of or after the interruption of programs with harmful content for children and juveniles… In the IMC almost 90 percent of complaints do not come from parents, just outside complaints various subjects, associations. There should be a greater awareness of parents ", said Rexhaj while adding that they will continue the strict monitoring of this category.

Even the head of the journalism department, Muhamet Jahiri said that in Kosovo there is a lack of awareness of parents and those who provide media content. While presenting the findings of a research they have done together with students regarding the content of programs offered to children.

"Unfortunately, you can believe it or not, of the three national frequency televisions, none of them spend an hour a week with shows dedicated to children… In most of these shows that we have analyzed, there are really inadequate topics for children, despite the fact that television is intended for young people… Unattractiveness in quizzes. Some shows also have quizzes, but many of them are not attractive because they present long questions that often do not have a logic and lose the flow of covering the concrete question. "A phenomenon in youth shows has to do with inadequate language, especially barbarism and foreign words that are very present in children's shows," said Jahiri.

He recommended the televisions not to give in the central news chronicles where children are exposed negatively, but to treat their successes in order to give a positive message to the juvenile.

Whereas, the executive director of the Coalition of NGOs for Child Protection in Kosovo (KOMF), Donjeta Kelmendi said that media education is of great importance for children, adding that it remains very worrying to report individual cases for children who are vulnerable.

"For us as a coalition, the reporting of individual cases of vulnerable children remains very worrying. We have cases where there are very serious violations, including legal violations, but also ethical violations ", said Kelmendi.

University professor, Alban Zeneli said that through today's activity in the framework of marking the International Media Education Week, they aim to protect children from inappropriate media content dedicated to them.